Google Plus(+)1 is big arsenal in GOOGLEs ammunition store.
The recent announcement of Google’s +1, the company was modest about comparing its tentative product to the longstanding Facebook Like push button. But in the two companies’ constant combat for dollars ads, +1 is a obvious shot across Facebook’s bow.
Let’s pursue the capital for a moment. Mutually the companies get the majority of their income from advertising. They pitch their advertisement services based on their capability to provide extremely targeted ads that generates excellent results for various brands and businesses globally. The ads are targeted based on the data they gather about users.
Difference b/w Facebook and Google
Facebook collects statistics based on user profile details. Google relies on various different ways to get data for ads objective. Some of those ways, includes cookies for tracking the surfing behavior of a person, all these are actually coming under scanner from various governments across countries.This table from e-marketers shows the real image, Google has a lot to be concerned, when it comes to contending with Facebook for advertisement dollars. Google commands 12.6% of the annual $10.1 billion U.S. online display advertisement spend; Facebook trumps that number by nine full percentage points.
What Google looks to tap in when it comes to competing with Facebook using the social network of newly launched Google’s +1 . This will increase the search giant (Google) abilities to pit the social giant (Facebook) in four key areas.
1.) New User Acquisition
2.) Large Data Gathering for Ad Targeting
3.) Social Network Driven Recommendations
4.) Search Algorithms