Giants War, Search Engine(Google) Vs Social Media(Facebook)
What Google looks to tap in when it comes to competing with Facebook using the social network of newly launched Google’s +1 . This will increase the search giant (Google) abilities to pit the social giant (Facebook) in four key areas.
1.) New User Acquisition
2.) Large Data Gathering for Ad Targeting
3.) Social Network Driven Recommendations
4.) Better Search Algorithms for Google
With the BIGGEST QUESTION Who will win the War between FACEBOOK and GOOGLE?
New User Acquisition
Google’s +1 push buttons are showing in Google Search, you just need to login to your Google profile. Google Search is still one of the most extensively used services in the Internet World. Clicking on +1 will require the user to have a Google profile. Which almost everybody has in today’s dynamic internet world.
One of the Google’s Manager of Global Communications reported in an email, “We think it’s important for users to know who they are seeing +1′s from, which is why we have the upgrade or creation of a Google profile as part of the flow of a user’s first +1.”
Even the Facebook profiles are for anybody with an Internet connection. Meanwhile, but when it comes to most of Google’s supplementary social products, which they earlier used to stop the Facebook Giant such as Hotpot and Buzz – the results are actually seen and analyzed.
Just a Google Profile is the requirement for those little +1 buttons is a one of the smartest moves on Google’s part. Initially Google+1 may not match Facebook’s 500 million-strong members, but when the +1 feature rolls out to all users of Google, that is the time this will become difficult for facebook to stop them.
Facebook’s significant gathering of users has been one of the effects that’s allowed it to succeed in retaining more advertisement spend than Google. Even if it is a closed, unsearchable structure, Facebook has the pure number of users and quantity of behavioral and demographic statistics to sweep up ad dollars no matter what.
Large Data gathering for ad targeting
If Google’s +1 does show the way to a greater number of Google Profiles, Google will have even more personal and demographic facts than it presently does about web users. That’s gone be dangerous for Facebook’s market share.
Right now, Facebook has the capability to offer immensely highly targeted ads because of the kinds of data facts it accumulates about its users. Facebook knows whether you’re single, married or divorced or you relationship is complicated, it identifies your gender and sexual direction, where you are employed, live and lot more. Advertisers are really thrilled about such drilldown approach to narrow their campaigns’ capacity by such finely tuned variables.
If Google gets additional refined profiles, it could boost the correctness of its targeting beyond keywords and browsing data, potentially matching Facebook’s level of personal relevance. With new bills on privacy being introduced by US Congress, the cookies based data browsing will not last long.
This is actually one of the most important and long lasting move by Google to tap in new ways to gather data to target ads, and it needs enormous quantity of this data very quickly that too with a good quality. Noting better way to do this than by actually introducing a convincing search model with a social obligation?
Better-targeted ad from Google will completely impact clickthrough rates and motivate advertiser confidence further. Currently, clickthrough rates for Google AdSense and AdWords campaigns vary widely, with around 30% of advertisers in a Search Engine survey report rates of 1% or less. Facebook ads might be underperforming than industry standards of 1%, as well.
Socially Network Driven Recommendations
Facebook Likes are already acknowledged by brands and industries as a computable marketing tool, and Facebook itself has been termed as a legitimate advertising platform. Likes can act as a communal recommendation engine involving friends, and these recommendations make lot of impression when it comes to making purchase decisions.
In one of the latest surveys 90% of people said they had some trust in the recommendation made by a friend or family member. These recommendations actually have more impact that the consumer reviews or branded websites. Facebook like can be a great tool to promote the products — and the Facebook Like Page is free media.
Once Google has its +1 circle wheels in motion, this feature actually stand to be a social recommendation, as well and a more refined one. On Google, you see individual suggestions for products and spaces you’re aggressively seeking out. It’s a potent concept, and advertisers will definitely want to optimize.
Better Search Algorithms for Google
Google approach of using various algorithms for search results is actually known to all, Google came into existence in 1994 as Backrub and then as GOOGLE in 1998. This is very important SEO puzzle. Google keeps on improving their algorithms for better and refines search results. Google’s algorithms are constantly evolving and improving. Google manager Jake Hubert said, “ Google’s algorithm is continuously evolving and humanizing. For example, in 2010 alone we tested with more than 6,000 modification and launched 490.
Google will revise the clicks on +1 push buttons as an additional ranking signal. As a new ranking signal, we’ll be starting cautiously and learning how the indication is related to quality. ”
As users start to see these +1s from family, friends and others as recommendations in search engine results, the search engine results will likely become more personalized related. When it comes to search, Facebook Likes are not indexed by search engines and is only limited to Facebook platform.
Who Will Win the War? Most important Question ?
Which company will have the most users ?
Which company will have most refined data?
Which of them will have the best advertisement targeting and the most profit?
Many more such questions…
The answers to these questions largely depends on whether +1 can successfully change the game for Google this time or not, whether this innocent little button is really Google’s first killer social product invention.
If this Google +1 does change the game for Google, Google can actually use this to show them on Mobiles, Search Engine Results, Improved Adwords, Refined Adsense, Analytics to track and many more free services. Then even a child will understand who will win the game.
But apart from, online advertisement spend is hardly a revenue generation game, and both of these Giants are setting themselves up for a long-term WAR, to capture the BIGGER MARKET share.